Posts about Marketing Organisation & Strategy

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  1.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

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  2.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

    Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"
  3.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  4.    Different Models when decoupling production
    Agency managementMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

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  5.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  6.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Marketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

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  7.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

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  8.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  9.    Guide to Ecommerce content production optimisation
    Marketing procurement

    Guide to Ecommerce content production optimisation

    APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

    Read more about "Guide to Ecommerce content production optimisation"
  10.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

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  11.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilitiesMedia transformation

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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  12.    Business Intelligence / Data analytics for a strong agency management program
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

    Read more about "Business Intelligence / Data analytics for a strong agency management program"