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Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersInfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Integrated marketingDigital transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…
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Integrated marketing
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
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Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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InfluencersInfluencersIntegrated marketing
Working with celebrities and influencers in China
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Agency review & pitchingIntegrated marketing
Recommended global production/implementation agency
WFA member bechmark. For additional details, please log in.
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Integrated marketing
People + Purpose = Performance
Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Integrated marketingMarketing operations
Benchmark on launch strategies
WFA member bechmark. For additional details, please log in.