Related content
- 
 Integrated marketingOrganisation & structureMarketing effectiveness Integrated marketingOrganisation & structureMarketing effectivenessWFA Global Marketing Effectiveness reportRead more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members. 
- 
 InfluencersInfluencersIntegrated marketing InfluencersInfluencersIntegrated marketingBenchmark: Recommended tools and partners for influencer marketingRead more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing. 
- 
-scaleType-6-width-270-height-171.png) InfluencersInfluencersIntegrated marketing InfluencersInfluencersIntegrated marketingWFA Influencer marketing surveyRead more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,… 
- 
 Integrated marketingDigital transformation Integrated marketingDigital transformation7 things to keep in mind when designing for integrationRead more about "7 things to keep in mind when designing for integration"There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace… 
- 
 Integrated marketing Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structuresRead more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many 
- 
 Agency rostersIntegrated marketing Agency rostersIntegrated marketingWebinar: Designing for integrationRead more about "Webinar: Designing for integration"Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,… 
- 
 Agency remuneration & contractsIntegrated marketing Agency remuneration & contractsIntegrated marketingRecommended law firms with global agency contract drafting experienceRead more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts. 
- 
 ChannelsGamingIntegrated marketingDigital transformation ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gamingRead more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded… 
- 
 InfluencersInfluencersIntegrated marketing InfluencersInfluencersIntegrated marketingWorking with celebrities and influencers in ChinaRead more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in… 
- 
 Agency review & pitchingIntegrated marketing Agency review & pitchingIntegrated marketingRecommended global production/implementation agencyRead more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in. 
- 
 Integrated marketing Integrated marketingPeople + Purpose = PerformanceRead more about "People + Purpose = Performance"Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice? 
- 
 Integrated marketingMarketing operations Integrated marketingMarketing operationsBenchmark on launch strategiesRead more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in. 
