Posts about Integrated marketing

Related content

1. 
   Benchmarks & surveys

   1 March 2015
   ChannelsIntegrated marketing

   Survey Results: Transmedia and multiscreen marketing

   WFA, MillwardBrown

   Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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2. 
   Benchmarks & surveys

   19 February 2015
   Integrated marketingData-driven marketing

   Benchmark on sensory and behavioural marketing

   WFA

   Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

   Read more about "Benchmark on sensory and behavioural marketing"