Posts about Integrated marketing

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1. 
   Benchmarks & surveys

   23 April 2019
   Integrated marketing

   Benchmark on shifting consumer behavior in Germany

   WFA

    WFA member bechmark. For additional details, please log in.

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2. 
   News

   28 February 2019
   Integrated marketing

   Exploring the global marketing organisation of the future

   WFA

   The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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3. 
   Benchmarks & surveys

   12 November 2018
   Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

   Data Driven Marketing 2018 survey results

   WFA, The Customer Framework

   WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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4. 
   Benchmarks & surveysReports & whitepapers

   6 November 2018
   Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

   The Road to Content Excellence

   WFA

   The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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5. 
   Benchmarks & surveysReports & whitepapers

   30 October 2018
   Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

   Report: The Road to Content Excellence

   WFA, The Upside

   WFA member report. For additional details, please log in.

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6. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

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7. 
   Press releases

   12 June 2018
   Agency rostersIntegrated marketing

   Roster arrangements under review at 74% of multinational brands

   WFA

   New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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8. 
   Event reports

   21 March 2018
   Integrated marketing

   WFA FORUM Meeting Overview London March 2018

   WFA

    

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9. 
   Event reports

   14 March 2018
   Integrated marketing

   WFA FORUM Meeting Overview Dubai March 2018

   WFA

    

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10. 
    Benchmarks & surveys

    24 October 2017
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

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11. 
    Benchmarks & surveys

    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

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12. 
    Benchmarks & surveys

    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

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