Related content
-
Integrated marketingMarketing operationsCapability Forum Overview (June 2021)
Read more about "Capability Forum Overview (June 2021)"Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
-
Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Read more about "Agency Management Forum Overview (May 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
-
-spotlight_webinar-scaleType-6-width-270-height-171.png)
InfluencersInfluencersIntegrated marketingSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
-
Integrated marketingMarketing procurementSurvey: Organising virtual and hybrid events
Read more about "Survey: Organising virtual and hybrid events"This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structureGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
-
Integrated marketingMarketing procurement
Survey: Shifting from physical to virtual events
Read more about "Survey: Shifting from physical to virtual events"This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
-
Integrated marketingCapability Forum Overview (June, 2020)
Read more about "Capability Forum Overview (June, 2020)"Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
-
Integrated marketingBenchmark: Inclusive events for people with disabilities
Read more about "Benchmark: Inclusive events for people with disabilities"This member benchmark provides information on how to organize an inclusive event for people with disabilities.
-
Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
-
Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
-
Integrated marketingMarketing operationsMarketing effectivenessWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
-
Audience measurementChannelsIntegrated marketingMarketing effectivenessWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…