Posts about Asia-Pacific

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1. 
   Benchmarks & surveys

   13 July 2016
   Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

   Survey on China agency rosters

   WFA

   Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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2. 
   Benchmarks & surveys

   29 June 2016
   Agency managementMarketing procurement

   Benchmark on Recommended Agencies for Social Media Audit in China

   WFA

   WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

   Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
3. 
   Benchmarks & surveys

   16 June 2016
   Agency review & pitchingMarketing procurement

   Benchmark on brand tracking in China

   WFA

   WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

   Read more about "Benchmark on brand tracking in China"
4. 
   Benchmarks & surveys

   1 March 2016
   Agency managementIntegrated marketing

   Survey results on Marketing in ASEAN

   WFA

   This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

   Read more about "Survey results on Marketing in ASEAN"
5. 
   Benchmarks & surveys

   17 November 2015
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Benchmark on Recommended agency fee negotiators in Asia

   WFA

   WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

   Read more about "Benchmark on Recommended agency fee negotiators in Asia"
6. 
   Benchmarks & surveys

   30 October 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Media rebates & agency remuneration China

   WFA

   A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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7. 
   Benchmarks & surveys

   1 September 2015
   Channels

   Survey on Mobile Marketing China: Online to Offline

   WFA, CollabCentral

   The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

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8. 
   Benchmarks & surveys

   28 August 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in Philippines

   WFA

   WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

   Read more about "Benchmark on Recommended digital agencies in Philippines"
9. 
   Benchmarks & surveys

   27 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on App Developers in Asia

   WFA

   WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

   Read more about "Benchmark on App Developers in Asia"
10. 
    Benchmarks & surveys

    15 July 2015
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
11. 
    Benchmarks & surveys

    9 June 2015
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

    Read more about "Benchmark on recommended global content agencies"