Posts about Asia-Pacific

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1. 
   Event reports

   24 July 2024

   CMO Forum Connect Singapore (July 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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2. 
   OpinionsEvent reports

   25 June 2024
   CreativityBrand reputation

   Does Asia Pacific need Lions or Merlions?

   Laura Forcetti

   WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

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3. 
   Event reports

   31 May 2024
   Organisation & structure

   Media Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

   Read more about "Media Forum APAC meeting overview (April 2024)"
4. 
   News

   29 April 2024
   Organisation & structure

   WFA refreshes Asia Advisory Board

   WFA

   We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

   Read more about "WFA refreshes Asia Advisory Board"
5. 
   Event reports

   26 April 2024

   CMO Forum APAC meeting overview (April 2024)

   WFA

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

   Read more about "CMO Forum APAC meeting overview (April 2024)"
6. 
   Videos & webinars

   13 March 2023
   Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

   WFA

   A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

   Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"
7. 
   Videos & webinars

   26 August 2022

   Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

   WFA

   Repositioning apps for Businesses in APAC. 

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8. 
   Videos & webinars

   19 April 2022

   Spotlight: Social Commerce: Taking the high street to the social feed

   WFA

   How do you take High Street to the Social Feed?

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9. 
   News

   28 March 2022

   WFA names new leadership for APAC

   WFA

   Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

   Read more about "WFA names new leadership for APAC"
10. 
    Benchmarks & surveys

    1 November 2021
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA

    WFA member survey for Media spend on agency fees in South East Asia markets 

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11. 
    Case studiesBriefings & position papersMaps & infographicsReports & whitepapers

    1 August 2021
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

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12. 
    Benchmarks & surveysVideos & webinars

    18 June 2021
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    WFA

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"