Posts about Asia-Pacific

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1. 
   Videos & webinars

   4 May 2020
   Integrated marketingMarketing operationsMarketing effectiveness

   Webinar: An advertiser's guide to OTT media in APAC

   WFA

   This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

   Read more about "Webinar: An advertiser's guide to OTT media in APAC"
2. 
   Benchmarks & surveys

   9 March 2020
   Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity

   Benchmark: Creative agencies in EMEA and APAC

   WFA

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

   Read more about "Benchmark: Creative agencies in EMEA and APAC"
3. 
   Benchmarks & surveys

   9 March 2020
   Organisation & structure

   Benchmark: Covid-19 Impact on Marketing

   WFA

   This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

   Read more about "Benchmark: Covid-19 Impact on Marketing"
4. 
   Press releases

   14 February 2020

   WFA strengthens Asia Leadership team

   WFA

   Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…

   Read more about "WFA strengthens Asia Leadership team"
5. 
   Videos & webinars

   17 January 2020
   ProgrammaticMarketing operationsOrganisation & structure

   Webinar: In-housing Programmatic Media Success

   WFA, Infectious Media

   This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

   Read more about "Webinar: In-housing Programmatic Media Success"
6. 
   Benchmarks & surveys

   18 December 2019
   Marketing procurement

   Benchmark: OTT Media Buying Practices (APAC)

   WFA

   This WFA member benchmark of various OTT Media buying practises by WFA members.

   Read more about "Benchmark: OTT Media Buying Practices (APAC)"
7. 
   Event reports

   6 December 2019
   Digital policyMarketing to childrenData collection & privacy

   RAC Programme meeting overview (November 2019)

   WFA

   Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

   Read more about "RAC Programme meeting overview (November 2019)"
8. 
   Event reports

   26 November 2019
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Sourcing Forum meeting overview (November 2019)

   WFA

   Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

   Read more about "Sourcing Forum meeting overview (November 2019)"
9. 
   Videos & webinars

   19 November 2019
   Marketing technologyMarketing technologyMarketing technology

   Webinar: Blockchain in Marketing

   WFA, R3

   During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

   Read more about "Webinar: Blockchain in Marketing"
10. 
    Benchmarks & surveys

    5 September 2019
    Agency managementAgency review & pitching

    Benchmark: Event & Experimental Agencies (Australia)

    WFA

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
11. 
    Reports & whitepapers

    31 July 2019
    InfluencersInfluencersIntegrated marketing

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
12. 
    Event reports

    28 June 2019
    Digital policyMarketing to childrenData collection & privacy

    DGX meeting overview (June 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"