Posts about Asia-Pacific

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1. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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2. 
   Event reports

   29 May 2019
   Agency managementOrganisation & structure

   WFA Forum (May 2019, Japan)

   WFA

   Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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3. 
   Benchmarks & surveys

   16 May 2019
   Agency evaluation & performanceAgency managementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

   WFA

    WFA member bechmark. For additional details, please log in.

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4. 
   Event reports

   12 April 2019
   Programmatic

   Progressive Programmatic Solutions workshop overview (April 2019)

   WFA, Infectious Media, Ebiquity

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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5. 
   NewsBenchmarks & surveys

   20 February 2019
   ProgrammaticData-driven marketing

   Nine out of ten marketers in APAC buy media programmatically

   WFA

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

   Read more about "Nine out of ten marketers in APAC buy media programmatically"
6. 
   Event reports

   3 October 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (October 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
7. 
   Benchmarks & surveys

   31 August 2018
   Agency review & pitchingCreativityMarketing procurement

   Recommended creative agencies in APAC

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Recommended creative agencies in APAC"
8. 
   Event reports

   30 May 2018
   Digital policyData collection & privacy

   DGX meeting overview (May 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

   Read more about "DGX meeting overview (May 2018)"
9. 
   Guides & templates

   11 September 2017
   Self-regulationValue of advertising

   Advertising standards toolkit for the promotion of effective self-regulation

   WFA

   Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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10. 
    Event reportsReports & whitepapers

    31 January 2017
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

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11. 
    Videos & webinars

    17 August 2016
    Programmatic

    Webinar: How to Raise your Game and Win in Programmatic

    WFA, DataXu

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

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12. 
    Benchmarks & surveys

    20 July 2016
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    WFA

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

    Read more about "Benchmark on recommended creative agencies and consultancies"