Posts about Agency management

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1. 
   Reports & whitepapers

   18 September 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Remuneración de agencias Latam

   Diafano

   El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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2. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

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3. 
   Benchmarks & surveys

   13 July 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Production Pre-payments

   WFA

   WFA member benchmark. For additional details, please log in.

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4. 
   Event reports

   13 July 2018
   Agency management

   CMO Forum Meeting Overview Cannes June 2018

   WFA

    

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5. 
   Videos & webinars

   13 July 2018
   Agency management

   WFA talks Better Marketing: The future of the agency model

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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6. 
   Guides & templates

   10 July 2018
   Agency managementAgency remuneration & contracts

   Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

   ANDA Peru, APAP

   El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

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7. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

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8. 
   Opinions

   29 June 2018
   Agency management

   Notes from the beach: the evolution of partnerships

   Rob Dreblow

   No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

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9. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
10. 
    Benchmarks & surveys

    12 June 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

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11. 
    Benchmarks & surveys

    9 May 2018
    ChannelsAgency managementAgency review & pitchingMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
12. 
    Maps & infographics

    18 April 2018
    Agency management

    Agency Family Tree: Global, APAC and China

    R3

     

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