Related content
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Agency managementAgency remuneration & contractsMarketing procurementCreative crowdsourcing platforms: top tips to contracting for procurement
Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
-
Agency managementOrganisation & structureWFA Forum (May 2019, Japan)
Read more about "WFA Forum (May 2019, Japan)"Overview of the WFA Forum held on May 29th, 2019 in Tokyo
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
-
Agency evaluation & performanceAgency managementMarketing procurementBenchmark: 3rd-party consultant to manage the Client-Agency relationship
Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
-
Agency management
Media agency management: Where are we headed?
Read more about "Media agency management: Where are we headed?"A new WFA report identifies the latest trends in global media agency models and remuneration
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementBenchmark on Engaging with local freelancers in Europe
Read more about "Benchmark on Engaging with local freelancers in Europe"WFA benchmark with insights on how to engage with relevant freelancer talent locally.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectivenessSurvey on Performance Marketing
Read more about "Survey on Performance Marketing"The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
-
Agency managementAgency remuneration & contractsMarketing procurementBenchmark on payment terms regulations for marketing products and services
Read more about "Benchmark on payment terms regulations for marketing products and services"WFA member benchmark. For additional details, please log in.