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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Agency management
Media agency management: Where are we headed?
A new WFA report identifies the latest trends in global media agency models and remuneration
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on payment terms regulations for marketing products and services
WFA member benchmark. For additional details, please log in.