Posts about Agency management

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  1. WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Videos & webinars
    2 April 2024
    Agency managementAgency review & pitchingCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    WFA

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

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  2. Spotlight: Housekeeping: In-house agency trends and challenges
    Videos & webinars
    23 February 2024
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

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  3. In-housing set for rapid and continued growth at major multinationals
    Reports & whitepapers
    20 December 2023
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    WFA

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

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  4. The Future of Media Agency Models: Change is Coming
    Videos & webinarsReports & whitepapers
    9 October 2023
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    The Future of Media Agency Models: Change is Coming

    Matt Green

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

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  5. Saving money without reducing your impact
    Opinions
    12 April 2023
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    Saving money without reducing your impact

    Christine Downton

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  6. Benchmark: Cascading sustainability commitments to agencies
    Benchmarks & surveys
    24 February 2023
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    WFA

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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  7. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    6 February 2023
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  8. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmarks & surveys
    24 January 2023
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  9. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    18 October 2022
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  10. Benchmark: Exploring Innovative Agency Models
    Benchmarks & surveys
    8 August 2022
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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  11. Agency Roster Transformation
    Reports & whitepapers
    19 July 2022
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

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  12. Agency rosters face ongoing reform and revamps
    Press releasesReports & whitepapers
    19 July 2022
    Agency managementAgency rostersOrganisation & structure

    Agency rosters face ongoing reform and revamps

    WFA

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

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