Posts about Agency management

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1. 
   Opinions

   26 January 2021
   Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

   Six partner predictions for 2021

   WFA

   Six of WFA’s strategic partners share their views on what will define marketing for the year…

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2. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

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3. 
   Videos & webinars

   10 December 2020
   Agency managementAgency remuneration & contractsMarketing procurement

   Spotlight: The impact of the pandemic on the agency business

   WFA

   Structures, financial and predictions – what WFA members should watch out for.

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4. 
   Event reports

   1 December 2020
   Agency managementAgency rostersMarketing procurement

   Sourcing Forum meeting overview (November 2020)

   WFA

   Overview of the Sourcing Forum held remotely on November 18, 2020.

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5. 
   Opinions

   27 November 2020
   Agency management

   Sourcing’s diversity power

   Laura Forcetti

   Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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6. 
   Videos & webinars

   19 November 2020
   Agency managementMarketing procurement

   Spotlight: Global Production - 2020 and beyond

   WFA, APR

   As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

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7. 
   Videos & webinars

   18 November 2020
   Agency managementMarketing operationsOrganisation & structure

   Spotlight: Global Trends in Creative In-Housing

   WFA

   The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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8. 
   Benchmarks & surveys

   15 September 2020
   Agency managementMarketing procurement

   Benchmark: Global Category Management - Artwork & pre-press Packaging design

   WFA

   This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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9. 
   Benchmarks & surveys

   4 September 2020
   Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

   Global Trends in Creative In-Housing

   WFA

   This study focuses on WFA members’ creative in-house agencies.

   Read more about "Global Trends in Creative In-Housing"
10. 
    Event reports

    22 July 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    WFA

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"
11. 
    Event reports

    5 June 2020
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    WFA

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
12. 
    Videos & webinars

    4 June 2020
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    WFA

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"