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CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilitiesMedia transformation
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.