Related content
-
Agency evaluation & performanceAgency managementMarketing procurementClient-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structureWebinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
-
Agency managementAgency review & pitchingMarketing procurementOrganisation & structureSourcing Forum meeting overview (May 2020)
Read more about "Sourcing Forum meeting overview (May 2020)"Overview of the Sourcing Forum held remotely on May 7th, 2020.
-
Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structureBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
-
Agency managementOrganisation & structureCMO Forum meeting overview (April 2020)
Read more about "CMO Forum meeting overview (April 2020)"Overview of the CMO Forum held remotely on April 30, 2020.
-
Agency managementMarketing procurementOrganisation & structureSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
-
Agency managementMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
-
Agency managementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
-
-scaleType-6-width-270-height-171.jpg)
Agency managementAgency review & pitchingHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
-
Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
-
Agency managementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency…