Posts about Agency management

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1. 
   Benchmarks & surveys

   1 March 2018
   Agency management

   Benchmark: Sourcing production consultants

   WFA

   This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

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2. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

   Read more about "Mergers & Acquisitions 2017"
3. 
   Benchmarks & surveys

   12 September 2017
   Agency managementAgency rostersMarketing procurementOrganisation & structure

   Marketing Procurement Category Tree

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Marketing Procurement Category Tree"
4. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended Digital Analytics Agencies"
5. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
6. 
   Benchmarks & surveys

   7 June 2017
   Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

   Survey on Social Media & Social Content Management 2017

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Social Media & Social Content Management 2017"
7. 
   Benchmarks & surveys

   24 May 2017
   Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

   Benchmark on recommended influencer agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended influencer agencies"
8. Press releases

   19 April 2017
   Agency management

   Clients make progress on integration but agencies point up familiar failings

   WFA

   Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…

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9. 
   Opinions

   11 April 2017
   Agency management

   How does your agency rate your brief?

   Rob Dreblow

   One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

   Read more about "How does your agency rate your brief?"
10. 
    Benchmarks & surveys

    27 February 2017
    ChannelsAgency managementAgency review & pitching

    Benchmark on recommended etail content agencies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
11. 
    Benchmarks & surveysReports & whitepapers

    15 February 2017
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
12. 
    Videos & webinars

    3 February 2017
    Agency management

    Webinar: Accelerating your startup programme

    WFA, Nestle

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

    Read more about "Webinar: Accelerating your startup programme"