Posts about Agency evaluation & performance

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1. 
   Benchmarks & surveys

   28 February 2016
   Agency evaluation & performanceMarketing procurement

   Survey Results on Sourcing ad production

   WFA, APR

   Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

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2. 
   Benchmarks & surveys

   1 December 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on Media Procurement Excellence

   WFA, ID COMMS

   Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…

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3. 
   Benchmarks & surveys

   1 October 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on digital agency management

   WFA

   Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

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4. 
   Benchmarks & surveys

   16 September 2015
   Agency evaluation & performanceAgency rostersMarketing procurement

   Benchmark on Agency capability mapping

   WFA

   WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

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5. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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6. 
   Reports & whitepapers

   1 June 2015
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Marketing Sourcing KPIs

   WFA

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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7. 
   Benchmarks & surveys

   25 March 2015
   Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey on ROMI - Your approach & measurement

   WFA

   Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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8. 
   Benchmarks & surveys

   15 March 2015
   Agency evaluation & performanceDigital transformation

   Survey on digital investment trends and digital agency management

   WFA

   Survey looking at current and future projected digital marketing investment trends among WFA members.

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9. 
   Guides & templates

   8 January 2015
   Agency evaluation & performanceAgency remuneration & contracts

   Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

   WFA

   A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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10. 
    Benchmarks & surveys

    27 October 2014
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"