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Agency evaluation & performanceData & analyticsData-driven marketing
Survey on Independent Media Advisors
WFA member survey. For additional details, please log in.
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Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Agency evaluation & performance
Webinar: Agency evaluations
In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementMarketing procurement
Marketing Procurement Maturity Assessment 2017
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
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Media governanceAgency evaluation & performance
Benchmark on Media auditor RFP
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…