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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
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The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Agency evaluation & performanceProductionBrand purposeMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters