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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Sourcing Forum meeting overview (November 2019)
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Agency evaluation & performance
Global Agency Group Profiles
These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
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Agency evaluation & performanceAgency managementAgency review & pitching
Italy launches manual for tenders and client-agency relationships
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementContent marketingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.