Warc has prepared reports on some of this year’s Global Marketer Conference headline speakers, including:

• David Wheldon, RBS CMO and WFA President, on the seven ways brands undermine their own marketing efforts.
• Maria Mujica, Mondelēz Global Leader for Fly Fearless, with lessons from the “Fly Fearless” initiative – the company’s new client-agency approach to drive greater creativity in its marketing.
• Tony Fernandes, CEO of AirAsia, sharing his company philosophy that transformed the Malaysian airline from challenger brand to one of Asia’s most recognised names.

You can access the event reports here.