Globally marketing is under pressure. Technology is evolving rapidly, disrupting business models and empowering consumers. Governments, trying to deal with complex changes in their societies, are often seizing on marketing as something they need to control. While being asked to develop increasingly strict standards, business are in ever greater competition for growth. This is presenting fundamental challenges for brand owners, leading many companies, sectors, and media channels to question how advertising will fit into their business models in the future. Join us in Kuala Lumpur in 2016 to understand what people and policymakers expect from responsible marketers today, and how brands need to engage them to ensure a successful future in Asia and globally.
For WFA members or by invitation only.
For WFA members only.
Building on the morning session, issue specific working groups will be held to exchange insights and look at concrete action plans for 2016-2017. Workshops will be organised for individual sectors and on cross sectoral topics.
For WFA members or by invitation only.
Royal Palace until not long ago, Muzium Diraja, or the Royal Museum, will be the backdrop of MAA’s opening dinner. The royal venue is overlooking the Petronas Towers and the Kuala Lumpur Tower, so delegates will enjoy a unique and exclusive experience.
WFA and MAA members only.
WFA’s Executive Committee is made up of senior corporate and National Association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.
For WFA Executive Committee members only.
The WFA AGM will give WFA members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of the WFA’s Executive Committee, are elected.
For WFA members only.
For WFA members only.
In this session we will try and show how great brand marketing in the digital age puts people first and how delivering meaningful and valued brand experiences pays dividends.
We will also explore how to foster the best possible conditions for great work to flourish. How best to nurture talent? How best to work with other functions internally? How to get the best out of your agency partners? And how to innovate and look beyond your organisation for inspiration and talent?
Some of industry’s biggest names are here to share their own experiences of what works (and what doesn’t). A must attend for anyone looking to succeed in our industry! More information here.
Followed by cocktails sponsored by Unruly.
Open to all.
The Global Marketer Conference is the centre piece of the week, bringing together some of the biggest names in marketing to share insights into how they have built their brands in South East Asia and globally, where they have found their inspiration and how they have overcome challenges. You can download the agenda here.
Registrations will open at 8:30am.
Open to all.
Join WFA members and guests on the 57th floor of KL’s iconic landmark, the Petronas Towers. Besides its exquisite food and cocktails, Marini’s on 57 is KL’s highest rooftop bar and restaurant and offers stunning views across the city.
Dinner kindly sponsored by Ebiquity.
For WFA members or by invitation only.
WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.
For WFA National Advertiser Associations only.
For National Association Council attendees only.
To close the week, join us at one of KL’s hippest nightspots!
For WFA members or by invitation only.
