Ebiquity, WFA’s partner on marketing effectiveness, has created an APAC specific version of their Response magazine for this year’s Global Marketer Week in KL, providing insights into both local and global media issues.

Inside the issue…

• Asia-Pacific CEOs on the advertising challenges for 2016
• Mediapolooza – reflecting on last year’s wave of agency reviews
• Ad blocking – what you need to know
• Focus on Myanmar – a media industry facing major changes
• China – media buying and the rise of digital
• The need for market and industry knowledge when auditing

You can access the magazine issue here.