Globally marketing is under pressure. Technology is evolving rapidly, disrupting business models and empowering consumers. Governments, trying to deal with complex changes in their societies, are often seizing on marketing as something they need to control. While being asked to develop increasingly strict standards, business are in ever greater competition for growth. This is presenting fundamental challenges for brand owners, leading many companies, sectors, and media channels to question how advertising will fit into their business models in the future.

The Public Affairs morning and afternoon sessions kicked off Global Marketer Week in KL on 15 March. Presentations and discussions in the morning focused on understanding what people and policymakers expect from responsible marketers today, and how brands need to engage them to ensure a successful future in Asia and globally.

Building on the morning session, issue specific working groups were held in the afternoon to exchange insights and look at concrete action plans for 2016-2017. The workshops were organised for individual sectors and on cross sectoral topics.

For more information, contact Adam.