Blog and updates
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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…
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Brand Safety Guidance: Hamas Terror Attack and Israeli Military Response in Gaza
Read more about "Brand Safety Guidance: Hamas Terror Attack and Israeli Military Response in Gaza"For the last two weeks, the global news coverage is showing a continuous flow of violence and human suffering in the Middle East. A…
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Brand safetyBrand safetyAIGARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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Brand safetyBrand safetyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
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Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
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Brand safetyBrand safetyInsights from GARM’s Aggregated Measurement Report Volume 4
Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
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Brand safetyBrand safetyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
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Brand safetyBrand safetyGARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Expansion formalises existing collaboration