Blog and updates
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Brand safetyBrand safety
WFA calls on brands to reconsider media spend in Russia
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Digital policyData collection & privacy
WFA response to MEP’s call for ban on targeted advertising
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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Brand safetyBrand safety
Denmark, Finland and Sweden launch Nordic alliance for responsible media
GARM Nordic seeks to improve digital safety in the Nordic region
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Brazil advertiser association localises GARM framework to help combat harmful content
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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…