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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety
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Malaysian association elects new council
Coca-Cola Malaysia’s Kadri Taib re-elected as President
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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The Diversity Study 2020
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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Digital policyFood marketingMarketing to childrenMarketing law
PAG Meeting Overview (September 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.
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Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
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Brand reputation
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (September 2020)
Overview of the Data Ethics Board meeting held on 21 September 2020.
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Digital policyFood marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (September 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Marketing technologyMarketing technologyData-driven marketingMarketing technology
Media Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 22 September, 2020.
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Self-regulation
Australian association unveils new Code of Ethics
AANA’s new advertising Code of Ethics will take effect on 1 February 2021