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Consumer insight
Top take-outs from The World in 2021 with The Economist
Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
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Digital policyMarketing law
DSA task force Meeting Overview (October 2020)
The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.
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Norway celebrates Advertising Day with hybrid event
ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
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Digital policyMarketing lawConsumer insight
Webinar: The Economist presents The World in 2021
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…
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Creativity
Contagious becomes WFA’s global strategic partner for Creativity
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Food marketingSelf-regulationMarketing to children
Google’s restrictions on food marketing to minors
An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…
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Marketing operations
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across…
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Digital policyData collection & privacy
DGX Benchmark: EU-US Data Transfers
This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.
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Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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Gulf association welcomes new board
Unilever’s Sanjiv Kakar re-elected as Chairman
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Self-regulationMarketing law
EU Consultation on consumer policy: WFA responses and key messages
This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…