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WFA Media Forum March 2024: Forum Connect Amsterdam
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
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Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement
Media price inflation falls marginally in WFA’s Outlook poll of predictions
TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
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Marketing procurement
Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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Digital policyMarketing law
TPA Taskforce overview (April 2024)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024
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Marketing effectiveness
WFA Media Forum April 2024: AI and Retail Media
Introduction to WFA AI Community & Retail Media deep dive.
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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AI
Benchmark: AI in the Insights practice
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.