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WFA adds new faces to global leadership team
WFA has bolstered its leadership team with new business leaders joining its Executive Committee.
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Media transformation
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Digital policyAI
AI Community meeting overview (April 2024)
Overview of the AI Community meeting held remotely on 24 April 2024.
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L’Oréal and Adweek complete Global Marketer Conference speakers
Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
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Digital policyAI
This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
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Organisation & structure
WFA refreshes Asia Advisory Board
We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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CMO Forum APAC meeting overview (April 2024)
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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CreativityAIMarketing procurement
Spotlight: The Democratisation of Virtual Production
The past few years have seen the emergence and evolution of virtual production.
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Digital policyMarketing law
The DSA implementation and enforcement tracker
A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…