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WFA names super seven as shortlist for Global Marketer of the Year 2021
The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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Winning with Eco-Actives is essential for future brand growth
A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet.…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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ChannelsGamingIntegrated marketingDigital transformation
Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Marketing as a force for positive change: lessons from Planet Pledge
WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…
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Food marketingSelf-regulationMarketing to children
Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Agency evaluation & performance
Benchmark: Recommended Training Providers
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Marketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Can marketing save the planet?
Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist…