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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Brand safetyBrand safety
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…
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Diversity & Inclusion
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
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Beyond reverse mentoring: avoiding age-bias in recruitment
The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.
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Getting support to overcome ageism in the workplace
Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.
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Raising awareness and understanding on menopause
Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.
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Creating frameworks to encourage taking care of mental health
Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Providing tools for employees’ mental health
EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…