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Marketing law
Beware advertisers, the EU has a new plan to limit hot air around environmental claims
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Brand purpose
WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Drive greater emotional engagement through music
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Food marketingMarketing law
EU Sustainable Food Systems Framework initiative
WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative
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Marketing procurement
Benchmark: best practices for negotiations with your CRM agency(s)
WFA member benchmark on best practices for negotiations with your CRM agency(s).
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Digital policy
DGX Benchmark: Google Analytics
WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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WFA names first-ever co-chairs for Planet Pledge
Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness
WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Marketing procurement
Spotlight: Stronger relationships produce stronger results - the proof
Does the strength of relationship between marketer and agency correlate with effective work?