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  1.    Beware advertisers, the EU has a new plan to limit hot air around environmental claims
    Marketing law

    Beware advertisers, the EU has a new plan to limit hot air around environmental claims

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…

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  2.    Saving money without reducing your impact
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  3.    How do you create sustainable growth? 3 more experts share their views
    Self-regulationBrand purposeBrand reputation

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

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  4.    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
    Brand purpose

    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…

    Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"
  5.    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

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  6.    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Drive greater emotional engagement through music

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  7.    EU Sustainable Food Systems Framework initiative
    Food marketingMarketing law

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  8.    Benchmark: best practices for negotiations with your CRM agency(s)
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

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  9.    DGX Benchmark: Google Analytics
    Digital policy

    DGX Benchmark: Google Analytics

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

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  10.    WFA names first-ever co-chairs for Planet Pledge

    WFA names first-ever co-chairs for Planet Pledge

    Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the…

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  11.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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  12.    Spotlight: Stronger relationships produce stronger results - the proof
    Marketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    Does the strength of relationship between marketer and agency correlate with effective work?

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