Related content
-
Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
-
WFA Annual Report 2022
An overview of WFA’s key projects and initiatives from 2022
-
Marketing operationsOrganisation & structure
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
-
Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
-
Media governance
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
-
Brand purposeBrand reputationMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
-
Data & analyticsData collection & privacyData-driven marketing
WFA Survey: A Closer Look at Data Clean Rooms
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
-
Ukraine media market showing surprising resilience
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
-
Diversity & Inclusion
Global DEI Census extended until 30 April
Marketing professionals can share their workplace experiences until 30 April
-
CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
-
Media measurement
Spotlight: Reach Curves Gone Rogue
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
-
Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…