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  1.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  2.    WFA Annual Report 2022

    WFA Annual Report 2022

    An overview of WFA’s key projects and initiatives from 2022

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  3.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Marketing operationsOrganisation & structure

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

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  4.    WFA issues Global Media Charter 3.0
    Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

    Read more about "WFA issues Global Media Charter 3.0"
  5.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  6.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Brand purposeBrand reputationMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

    Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"
  7.    WFA Survey: A Closer Look at Data Clean Rooms
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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  8.    Ukraine media market showing surprising resilience

    Ukraine media market showing surprising resilience

    Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…

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  9.    Global DEI Census extended until 30 April
    Diversity & Inclusion

    Global DEI Census extended until 30 April

    Marketing professionals can share their workplace experiences until 30 April

    Read more about "Global DEI Census extended until 30 April"
  10.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  11.    Spotlight: Reach Curves Gone Rogue
    Media measurement

    Spotlight: Reach Curves Gone Rogue

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  12.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraud & verificationMedia transparencyProgrammatic

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

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