Items per label

Related content

Opinions
1 January 2016

CDO FORUM: 2015 Year in Review

WFA

The digital economy has given rise to Google, Apple, Facebook and Amazon.

Read more about "CDO FORUM: 2015 Year in Review"
Opinions
1 January 2016

SOURCING FORUM: 2015 Year in Review

WFA

In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

Read more about "SOURCING FORUM: 2015 Year in Review"
Opinions
1 January 2016

Responsible Advertising and Children Programme: 2015 Year in Review

WFA

2015 continued to see marketing to children grab the headlines.

Read more about "Responsible Advertising and Children Programme: 2015 Year in Review"
Opinions
1 January 2016

INSIGHT FORUM: 2015 Year in Review

WFA

The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
Read more about "INSIGHT FORUM: 2015 Year in Review"
Opinions
1 January 2016

Policy Action Group: 2015 Year in Review

WFA

2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
Read more about "Policy Action Group: 2015 Year in Review"
Benchmarks & surveys
1 January 2016

Marketing procurement

Survey results on Sponsorship investment 2015

WFA

WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
Read more about "Survey results on Sponsorship investment 2015"
Benchmarks & surveys
1 January 2016

Digital policy

Digital Governance Exchange: Priorities for 2016

WFA

WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
Read more about "Digital Governance Exchange: Priorities for 2016"
Opinions
22 December 2015

WFA’s 10 predictions for 2016

WFA

…
Read more about "WFA’s 10 predictions for 2016"
Benchmarks & surveys
21 December 2015

Integrated marketing

Benchmark on Creative Agencies and the Multichannel Challenge

WFA

Read more about "Benchmark on Creative Agencies and the Multichannel Challenge"
Opinions
18 December 2015

WFA CEO: 2015 in review

Stephan Loerke

WFA CEO Stephan Loerke reflects on te year 2015

Read more about "WFA CEO: 2015 in review"
News
16 December 2015

Belgian advertisers measure impact of advertising on the economy

WFA

WFA News

Read more about "Belgian advertisers measure impact of advertising on the economy"
News
16 December 2015

British advertisers address ad blocking

WFA

WFA News

Read more about "British advertisers address ad blocking"