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News
15 January 2016

U.S. food marketers score high in uniform nutrition criteria compliance

WFA

WFA News

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News
15 January 2016

American advertisers' Marketing Word of 2015

WFA

WFA News

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News
15 January 2016

Canadian advertisers forecast 2016 marketing trends

WFA

WFA News

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News
15 January 2016

China association's Responsible Marketing Committee in full force

WFA

WFA News

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News
15 January 2016

Moroccan advertisers hold African Digital Summit

WFA

WFA News

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News
15 January 2016

Slovenia association names new Board president

WFA

WFA News

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Benchmarks & surveys
13 January 2016

Agency review & pitchingMarketing procurement

Benchmark on Decentralised Media Agency Recommendations

WFA

WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

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Opinions
1 January 2016

Digital Governance Exchange: 2015 Year in Review

WFA

Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
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Opinions
1 January 2016

Alcohol marketing

Alcohol Marketing: 2015 Year in Review

WFA

In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
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Opinions
1 January 2016

CMO FORUM: 2015 Year in Review

WFA

CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
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Opinions
1 January 2016

IMC FORUM: 2015 Year in Review

WFA

Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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Opinions
1 January 2016

MEDIA FORUM: 2015 Year in Review

WFA

2015 saw global ad markets rise by 4% to over $540 billion.

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