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WFA comments on ANA research on media transparency
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WFA comments on ANA research on media transparency
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WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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WFA issues first advice for combatting ad fraud
Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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15 tweets from Singapore CMOFORUM
2016’s first WFA CMOFORUM was held in Singapore on May 25th.
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How to build successful online brand communities to deliver growth
WFA News
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Key learnings for marketing effectiveness and online video
Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
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4 Client Insights from the Festival of Media
From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…
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3 Take-outs from Singapore Programmatic Workshop
WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…
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Media governance
Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…