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  1. WFA comments on ANA research on media transparency

    WFA News

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  2. WFA comments on ANA research on media transparency

    WFA Press Release

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  3. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…

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  4. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…

    Read more about "WFA issues first advice for combatting ad fraud"
  5.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

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  6.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  7.    15 tweets from Singapore CMOFORUM

    15 tweets from Singapore CMOFORUM

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

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  8. How to build successful online brand communities to deliver growth

    WFA News

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  9.    Key learnings for marketing effectiveness and online video

    Key learnings for marketing effectiveness and online video

    Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.

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  10. 4 Client Insights from the Festival of Media

    From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…

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  11. 3 Take-outs from Singapore Programmatic Workshop

    WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…

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  12.    Webinar: Driving digital transformation through social newsrooms
    Media governance

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

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