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  1. Opinions
    1 January 2017

    Media Forum: 2016 Year in Review

    WFA

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…

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  2. Opinions
    1 January 2017

    IMC Forum: 2016 Year in Review

    WFA

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…

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  3. Opinions
    1 January 2017

    CMO Forum: 2016 Year in Review

    WFA

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…

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  4. WFA CEO: 2016 in review
    Opinions
    1 January 2017

    WFA CEO: 2016 in review

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on the year 2016

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  5. Survey results on Agency evaluation
    Benchmarks & surveys
    1 January 2017
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  6. The Value of Advertising (2017)
    Reports & whitepapers
    1 January 2017
    Value of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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  7. Opinions
    22 December 2016
    Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  8. Opinions
    22 December 2016

    5 public affairs predictions for 2017

    WFA

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

    Read more about "5 public affairs predictions for 2017"
  9. Opinions
    22 December 2016
    Digital policyData collection & privacy

    Bridging the data protection gap

    WFA

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

    Read more about "Bridging the data protection gap"
  10. Outlook 2017: crunching the numbers in media
    Opinions
    22 December 2016
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  11. Three of 2016's most contagious ideas
    OpinionsEvent reports
    22 December 2016

    Three of 2016's most contagious ideas

    Camelia Cristache

    It was a full house at Most Contagious 2016 in London in December.

    Read more about "Three of 2016's most contagious ideas"
  12. Zimbabwe tackles marketing to the new generation consumer
    News
    19 December 2016

    Zimbabwe tackles marketing to the new generation consumer

    WFA

    MAZ Zimbabwe holds annual marketing conference

    Read more about "Zimbabwe tackles marketing to the new generation consumer"