Related content
-
Spain sees increase in advertising investment
AEA Spain publishes findings of latest marketing study
-
Canadians forecast 2017 marketing trends
ACA Canada asks experts to predict this year's marketing trends
-
Value of advertising
Advertising delivers powerful economic benefits across the EU
New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…
-
Digital policySelf-regulation
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …
-
Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing
Survey results on Programmatic & trading desks
WFA member survey. For additional details, please log in.
-
Digital Governance Exchange: 2016 Year in Review
In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
-
Alcohol marketing
Alcohol Marketing: 2016 Year in Review
There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
-
Policy Action Group: 2016 Year in Review
Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
-
Responsible Advertising and Children Programme: 2016 Year in Review
RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
-
Insight Forum: 2016 Year in Review
The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…
-
Sourcing Forum: 2016 Year in Review
Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…
-
CDO Forum: 2016 Year in Review
‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…