Items per label

Related content

  1.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

    Read more about "Spain sees increase in advertising investment"
  2.    Canadians forecast 2017 marketing trends

    Canadians forecast 2017 marketing trends

    ACA Canada asks experts to predict this year's marketing trends

    Read more about "Canadians forecast 2017 marketing trends"
  3.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…

    Read more about "Advertising delivers powerful economic benefits across the EU"
  4.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policySelf-regulation

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

    Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"
  5.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  6. Digital Governance Exchange: 2016 Year in Review

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…

    Read more about "Digital Governance Exchange: 2016 Year in Review"
  7. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

    Read more about "Alcohol Marketing: 2016 Year in Review"
  8. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…

    Read more about "Policy Action Group: 2016 Year in Review"
  9. Responsible Advertising and Children Programme: 2016 Year in Review

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…

    Read more about "Responsible Advertising and Children Programme: 2016 Year in Review"
  10. Insight Forum: 2016 Year in Review

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…

    Read more about "Insight Forum: 2016 Year in Review"
  11. Sourcing Forum: 2016 Year in Review

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…

    Read more about "Sourcing Forum: 2016 Year in Review"
  12. CDO Forum: 2016 Year in Review

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…

    Read more about "CDO Forum: 2016 Year in Review"