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  1.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  2.    How does your agency rate your brief?
    Agency management

    How does your agency rate your brief?

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

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  3.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  4.    Overcoming people & capability challenges
    Marketing procurementOrganisation & structure

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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  5.    Best practice: global media transparency & contracts (2017)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Best practice: global media transparency & contracts (2017)

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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  6.    Brand safety: steps to consider (2017)
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  7.    Media Forum Meeting Overview NY April 2017

    Media Forum Meeting Overview NY April 2017

     

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  8.    CDO FORUM Meeting Overview London March 2017

    CDO FORUM Meeting Overview London March 2017

     

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  9.    Zimbabwe debunks ad industry myths

    Zimbabwe debunks ad industry myths

    MAZ Zimbabwe holds annual marketers luncheon

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  10.    British advertisers tackle media challenges

    British advertisers tackle media challenges

    ISBA UK holds 29th edition of annual conference

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  11.    Spain creates industry committee for better advertising practices online

    Spain creates industry committee for better advertising practices online

    AEA Spain holds first meeting of advertising industry committee

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  12.    Swedish advertisers name new marketing lead

    Swedish advertisers name new marketing lead

    Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

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