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Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Agency management
How does your agency rate your brief?
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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Brand reputation
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
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Media Forum Meeting Overview NY April 2017
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CDO FORUM Meeting Overview London March 2017
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Zimbabwe debunks ad industry myths
MAZ Zimbabwe holds annual marketers luncheon
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British advertisers tackle media challenges
ISBA UK holds 29th edition of annual conference
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Spain creates industry committee for better advertising practices online
AEA Spain holds first meeting of advertising industry committee
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Swedish advertisers name new marketing lead
Swedish Advertisers appoint Ulf Hermansson Samell as marketing director