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Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
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Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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Audience measurement
Webinar: Cross Device Measurement
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…
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Media Forum Meeting Overview Rome May 2017
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ChannelsMedia governanceMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
WFA member benchmark. For additional details, please log in.
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Media governance
WFA Global Marketer Week 2018 to take place in Tokyo
Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
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Global marketers committed to increase online ad spend
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…
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State of the Union at Global Marketer Week 2017
David Wheldon, WFA President, CMO RBS
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WFA announces changes to global leadership team
New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
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Media Transformation Meeting Overview Toronto April 2017
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Agency management
Clients make progress on integration but agencies point up familiar failings
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…
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Mars, Unilever and Lego leading public affairs session at Global Marketer Week
Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy…