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  1.    Benchmark on Integrated Production
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

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  2.    Benchmark on recommended influencer agencies
    Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  3.    Webinar: Cross Device Measurement
    Audience measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

    Read more about "Webinar: Cross Device Measurement"
  4.    Media Forum Meeting Overview Rome May 2017

    Media Forum Meeting Overview Rome May 2017

     

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  5.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  6. Media governance

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  7. Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…

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  8.    State of the Union at Global Marketer Week 2017

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

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  9.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB

    Read more about "WFA announces changes to global leadership team"
  10.    Media Transformation Meeting Overview Toronto April 2017

    Media Transformation Meeting Overview Toronto April 2017

     

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  11. Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…

    Read more about "Clients make progress on integration but agencies point up familiar failings"
  12.    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy…

    Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"