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1. 
   Opinions

   29 January 2018
   Data collection & privacy

   Let's make 2018 the year of transparency, says WFA President David Wheldon

   David Wheldon

   In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

   Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"
2. 
   Opinions

   25 January 2018
   Data collection & privacy

   GDPR data-privacy rules signal a welcome revolution, says WFA CEO

   Stephan Loerke

   GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

   Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"
3. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
4. 
   Opinions

   24 January 2018

   Bridging east and west via digital: Huawei's Glory Zhang

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Bridging east and west via digital: Huawei's Glory Zhang"
5. 
   Opinions

   24 January 2018

   Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
6. 
   23 January 2018

   Elastic Generation: The Female Edit

   J. Walter Thompson Intelligence

   Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

   Read more about "Elastic Generation: The Female Edit"
7. 
   Opinions

   23 January 2018

   Marketing with purpose: Mars' Jane Wakely

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Marketing with purpose: Mars' Jane Wakely"
8. 
   Opinions

   23 January 2018
   Brand purpose

   Priceless success: Mastercard's Raja Rajamannar

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Priceless success: Mastercard's Raja Rajamannar"
9. 
   Opinions

   22 January 2018
   Brand purpose

   Empowering marketers and unstereotyping ads: Unilever's Keith Weed

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
10. 
    Opinions

    22 January 2018
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    WFA

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "From transparency to equality: P&G's Marc Pritchard"
11. 
    Reports & whitepapers

    20 January 2018
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019

    Open to WFA members only

    WFA

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

    Read more about "Project Reconnect masterdeck 2019"
12. 
    News

    15 January 2018

    Turkey updates pledge on responsible advertising

    WFA

    Revamped pledge now underpinned by common nutrition criteria and endorsed by government

    Read more about "Turkey updates pledge on responsible advertising"