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WFA position on gender stereotypes in advertising
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Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Unilever’s Keith Weed named WFA Global Marketer of the Year
Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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Digital policyData collection & privacy
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Food marketingMarketing law
WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
Position paper on WFA's stance regarding the AVMSD revision
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ePrivacy task force meeting materials 29 Jan 2018
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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10 things to watch in 2018
From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things…
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Programmatic
Webinar: Future of Programmatic Media
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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Media Forum Meeting Overview London January 2018
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Global Attitudes Toward Transgender People
A study revealing attitudes towards transgender people in different…