Items per label

Related content

1. 
   14 May 2018

   Ariel / Dads #sharetheload

   Contagious, Contagious I/O

   How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

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2. 
   14 May 2018

   Axe / Scent of a man

   Contagious, Contagious I/O

   How Axe reinvented itself in order to appeal to the modern man

   Read more about "Axe / Scent of a man"
3. 
   14 May 2018

   Skol / Reposter

   Contagious, Contagious I/O

   Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…

   Read more about "Skol / Reposter"
4. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
5. 
   Event reports

   8 May 2018
   Digital policyMarketing to childrenData collection & privacy

   DGX meeting overview (April 2018)

   WFA

   Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

   Read more about "DGX meeting overview (April 2018)"
6. 
   Benchmarks & surveys

   7 May 2018
   Agency review & pitchingConsumer insight

   Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

   WFA

   This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

   Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"
7. 
   Benchmarks & surveys

   4 May 2018

   Benchmark on structure and size of market research organisations

   WFA

    

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8. 
   News

   3 May 2018

   WFA unveils final speakers for Global Marketer Week

   WFA

   Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan

   Read more about "WFA unveils final speakers for Global Marketer Week"
9. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

   Read more about "Webinar: Independent media advisors"
10. 
    Event reports

    3 May 2018
    Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
11. 
    Event reports

    3 May 2018

    RAC - Meeting presentations – May 3, 2018

    WFA

     

    Read more about "RAC - Meeting presentations – May 3, 2018"
12. 
    News

    2 May 2018
    Self-regulation

    EU Pledge launches accountability mechanism

    WFA

    Members of the public will now be able to question the compliance of EU Pledge members

    Read more about "EU Pledge launches accountability mechanism"