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  1.    Brazilian advertisers name new board

    Brazilian advertisers name new board

    New appointments as part of ABA’s 2020 project

    Read more about "Brazilian advertisers name new board"
  2.    Tutorial Key Performance Indicator
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

    Read more about "Tutorial Key Performance Indicator"
  3.    Roster arrangements under review at  74% of multinational brands
    Agency rostersIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

    Read more about "Roster arrangements under review at 74% of multinational brands"
  4.    Survey on The Future of Agency Rosters
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

       

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  5.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
  6.    Benchmark on marketing research methodologies
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  7.    The case for unstereotyping ads

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  8.    Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
    Digital policy

    Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?

    In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…

    Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"
  9.    DGX meeting overview (May 2018)
    Digital policyData collection & privacy

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  10.    WFA Global Marketer Week 2019 to take place in Lisbon

    WFA Global Marketer Week 2019 to take place in Lisbon

    Event returns to Europe for the first time since GMW 2013 in Brussels

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  11.    WFA President’s Awards honour marketing leadership initiatives in seven countries

    WFA President’s Awards honour marketing leadership initiatives in seven countries

    Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives in seven countries"
  12. Global advertisers demand reform of digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

    Read more about "Global advertisers demand reform of digital ad ecosystem"