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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Organisation & structure
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Getting to Equal 2020: The Hidden Value of Culture Makers
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (January 2020, London)
Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policy
Everyone’s talking about… privacy
A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
RAC Programme Meeting Overview (February 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
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Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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WFA welcomes new members
Constellation Brands joins corporate membership and Estonia joins association network
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Ipsos - Coronavirus in China: Impact and Recovery
A model to follow for the future?
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Digital policyData collection & privacy
ePrivacy task force Meeting Overview (December 2019, Brussels)
Meeting materials for WFA members.