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  1. Unilever - 'Real beauty' during COVID
    Case studies
    9 April 2020
    Creativity

    Unilever - 'Real beauty' during COVID

    WFA

    Dove redefines beauty as courage to support health workers

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  2. Frito-Lay - All brands on deck
    Case studies
    9 April 2020

    Frito-Lay - All brands on deck

    WFA

    "I'ts not about brands. It's about people"

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  3. #Stay Home. Save Lives.
    Case studies
    8 April 2020

    #Stay Home. Save Lives.

    WFA

    US Ad Council rallies the industry under one roof

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  4. Maintaining an appropriate level of governance with agencies
    Guides & templates
    8 April 2020
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…

    Read more about "Maintaining an appropriate level of governance with agencies"
  5. APAN, Portugal
    Case studies
    7 April 2020

    APAN, Portugal

    WFA

    Locally sourced inspiration

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  6. ANDA, Colombia
    Case studies
    7 April 2020

    ANDA, Colombia

    WFA

    Welcome to the hub

    Read more about "ANDA, Colombia"
  7. ANA, USA
    Case studies
    7 April 2020

    ANA, USA

    WFA

    Keeping members in the loop of the law

    Read more about "ANA, USA"
  8. ACA, Canada
    Case studies
    7 April 2020

    ACA, Canada

    WFA

    Consultations in Canada

    Read more about "ACA, Canada"
  9. McDonald's - an unskippable ad you'll be glad you watched
    Case studies
    7 April 2020

    McDonald's - an unskippable ad you'll be glad you watched

    WFA

    Handy advertisement explains best health practice

    Read more about "McDonald's - an unskippable ad you'll be glad you watched"
  10. Ocean Outdoor - Out Of Home for those staying at home
    Case studies
    7 April 2020

    Ocean Outdoor - Out Of Home for those staying at home

    WFA

    Ocean offers free screen space to local businesses

    Read more about "Ocean Outdoor - Out Of Home for those staying at home"
  11. Ideal - Ideal makes the best of a nonideal situation
    Case studies
    7 April 2020

    Ideal - Ideal makes the best of a nonideal situation

    WFA

    Jeweller takes its store experience online

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  12. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    7 April 2020
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"