Items per label

Related content

1. 
   Case studies

   16 April 2020

   Countdown - Click and Countdown

   WFA

   Sales staff become personal shoppers to meet online demand

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2. 
   Case studies

   16 April 2020

   Kmart - Only the essentials

   WFA

   Kmart opens online stores

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3. 
   Case studies

   14 April 2020

   Häagen-Dazs - Swapping silver screen for sofa ice cream

   WFA

   A partnership made in heaven spices up film nights

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4. 
   Case studies

   14 April 2020

   OpenTable - OpenTable goes open restaurant

   WFA

   App adapts to cut down on waiting line woes

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5. 
   Case studies

   14 April 2020

   Airbnb - Airbnb hosts virtual experiences

   WFA

   Cultural activities, direct to your home

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6. 
   Benchmarks & surveys

   14 April 2020
   Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

   Benchmark: Media Buying In South Korea

   WFA

   WFA member benchmark on Media Buying In South Korea

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7. 
   Case studies

   13 April 2020

   McKinsey & Company - Keeping it brief

   WFA

   Consulting firm keeps managers up to speed

   Read more about "McKinsey & Company - Keeping it brief"
8. 
   Case studies

   11 April 2020

   Whirlpool - Helpful life skills for the whole family

   WFA

   Chores don't have to be a chore when done together

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9. 
   Videos & webinars

   10 April 2020
   Marketing procurement

   Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

   WFA

   This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

   Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
10. 
    Briefings & position papersReports & whitepapers

    10 April 2020
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
11. 
    Case studies

    9 April 2020

    Tinder - Swipe, match, chat

    WFA

    All-access path to lonely hearts

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12. 
    Videos & webinars

    9 April 2020
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    WFA, Ebiquity

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"