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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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Digital policyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (May 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Marketing operationsOrganisation & structure
Webinar: Global Marketing Operations in 2020
Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…
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Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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Mattel - #KeepPlaying
The toy maker launches digital playroom and #ThankYouHeroes action figures line
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Digital policyData collection & privacy
WFA launches world’s first guide on data ethics for brands
Designed to help advertisers ensure data practices respect consumer interests
Read more about "WFA launches world’s first guide on data ethics for brands"
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Digital policyData collection & privacy
WFA submission – Singapore PDPA consultation
WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…
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Marketing operations
Marketing Operations expands remit at large multinationals
Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
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Marketing operationsOrganisation & structure
Will COVID-19 change marketing forever?
WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.