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Brand reputation
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Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
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Media measurement
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Agency evaluation & performanceMarketing procurement
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To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Diversity & Inclusion
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A WFA session around how to embed true representation across the entire marketing process
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Consumer insight
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Diversity & Inclusion
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Marketing operations
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Creativity
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