Posts about Videos & webinars

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  1.    Webinar | Economist Impact presents The World Ahead: 2023

    Webinar | Economist Impact presents The World Ahead: 2023

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…

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  2.    Spotlight: Programmatic Supply-Chain Solutions
    ProgrammaticMedia measurement

    Spotlight: Programmatic Supply-Chain Solutions

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

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  3.    WFA Forum Connect - Amsterdam 2022
    Brand reputation

    WFA Forum Connect - Amsterdam 2022

    Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…

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  4.    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

    Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
  5.    Spotlight: Putting attention to work
    Media measurement

    Spotlight: Putting attention to work

    One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…

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  6.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluation & performanceMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

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  7.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  8.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  9.    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

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  10.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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  11.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  12.    Spotlight: Clients & Creativity
    Creativity

    Spotlight: Clients & Creativity

    Reversing the decline in creative communications effectiveness

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